RESUME

EDUCATION

Georgia Southern University | Statesboro, GA

Bachelor’s Degree in Business Administration, Marketing (Cum Laude)

RELEVANT WORK EXPERIENCE

Digital Communications & Events Marketing Specialist, Lead Graphic Designer

May 2023 – Present 

Goodwill Southeast Georgia | Savannah, GA

• Served as the lead graphic designer, guiding the creative direction of the organization and ensuring visual consistency across all marketing materials and communication channels.

• Created a Brand Guide to ensure consistency across all marketing materials and communication channels.

• Launched our TikTok page, enhancing brand engagement and reaching new demographics.

• Managed all social media accounts, including LinkedIn, Instagram, Facebook, X (formerly Twitter), and TikTok, driving community engagement and increasing brand visibility.

• Utilized Adobe Creative Suite and Canva for day-to-day graphic design tasks, including content creation for social media, email marketing campaigns, and promotional materials.

• Oversaw digital marketing initiatives, including targeted ads on social media, Google Ads, and NextDoor, resulting in a significant increase in engagement.

• Planned and executed ribbon cuttings and grand openings for new locations, coordinating logistics and media outreach.

• Coordinated corporate and private shopping events, enhancing customer experience and fostering brand loyalty.

• Developed an Influencer program with local Savannah-based social media influencers which created positive and trusted Goodwill spokespeople and brand ambassadors.

• Designed the logo for “The Vault: A Goodwill Boutique” located in St. Simons Island, GA.

• Collaborated cross-functionally with internal departments to identify marketing needs and develop comprehensive strategies that align with organizational goals.

• Utilized WordPress to develop and maintain our website.

• Utilized Microsoft Teams for project management and collaboration/communication among team members.

Recruitment Marketing Specialist, Graphic Designer | June 2021 – January 2023

MAU Workforce Solutions | Augusta, GA

• Created sponsored posts on job boards such as Indeed and ZipRecruiter to attract top-tier candidates for our clients.

• Developed and executed dynamic monthly marketing plans spanning 9 metro cities across 7 states

• Created marketing content and innovative media campaigns across platforms like Facebook, Instagram, and TikTok, resulting in increased brand visibility.

• Orchestrated marketing materials and advertisements for job fairs and hiring events.

• Collaborated with operations teams and vendors in a remote environment.

• Conducted regular meetings with regional managers and client representatives to discuss successes and challenges and any additional marketing support.

• Partnered with digital and traditional media agencies to launch collaborative projects.

• Utilized Adobe Creative Suite and Canva as a graphic designer

• Provided training to new marketing team members, equipping them with the skills and knowledge needed to excel in their roles.

Marketing and Graphic Design Intern | March 2019 – May 2020

Georgia Southern University Athletic Foundation | Statesboro, GA

• Designed all graphics for updated signage at Allen E. Paulson Stadium.

• Photographed sporting events and edited all photos using Adobe Lightroom.

• Created content for social media platforms and utilized Sprout Social to schedule and manage posts.

• Redesigned all landing pages for sports pages.

• Designed premium seating and age-verified wristbands for ticket holders for all sporting events.

• Created t-shirt designs to promote fan engagement.

• Collaborated with a digital ad agency to launch digital ad campaigns to drive ticket sales.

• Revamped email communications to improve engagement and effectiveness. 

Digital Content Manager, Video Editor, and Creative Team Member | 2015 – 2022

Rincon Church of God | Rincon, GA

• Managed and posted on all social media platforms, including Facebook, Instagram, and YouTube.

• Crafted new, engaging content that saw an increase in followers and engagement across all social media platforms.

• Filmed, and edited promotional videos, interviews, announcements, trailers, and more.

• Part of the team that developed a seminar entitled “The Growth Track” to help new church members learn more about the history and mission of the church. This optional four-week course includes lectures on topics such as how we came to be, what our values are, and ways in which we can serve the community.

• event planning and coordination.

• Created posters, flyers, and banners for events.

• Designed t-shirts, hoodies, and other merchandise available for purchase in our in-church merch store.

SKILLS

• Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and Lightroom

• Microsoft Office and Google Suite

• Final Cut Pro X

• Capcut

• Canva

• WordPress

• HubSpot

• Sprout Social

HOBBIES AND INTERESTS

• Photography

• Videography

• Graphic design

• Digital art

• Social media